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WordPress in
Higher Education


Colleges and universities are rich communities with their own unique structures, personalities, goals, and challenges. While your mission surrounds education and enrichment – the fundamental vehicles for communication are very different today than even 10 years ago.

Digital tools play an integral role in how your community functions. Good digital tools enable meaningful, effective communication and interaction between students, faculty, staff, alumni, prospective students, and the world at large.

As many of you in higher education know, the need for effective digital tools does not guarantee that your organization will be able to build or manage them. Colleges and universities face a unique set of challenges managing their digital suite including ever present budget concerns, multitudes of stakeholders with differing needs, over tasked IT departments, and a diverse user base that runs from the techno- literate to the technophobe.

The modern university needs to be capable of managing a complex software system. The trick is to do it in such a way as to serve the goals of the university.

A strong foundation can enable your institution to tackle the challenges of a modern university, and to evolve gracefully. At the heart of your digital tool set is a content management system (CMS) . The space is being rapidly dominated by a handful of open-source platforms. This paper explores the role WordPress plays in higher ed. WordPress offers a unique set of values that make it an exceptional choice to work as your digital foundation. WordPress has the right combination of flexibility, extensibility, performance, and ease of use to support your mission of education.

Who is this for?

If you are involved in the development or management of services or content at higher education institutions of any size, this document may help you. We’ll attempt to outline common challenges that higher education marketing, communication, and student services offices face, and how WordPress can be a potential solution. We’ll highlight both pros and cons.

While we’d love everyone to read this and give us a call at Modern Tribe, the information contained here is applicable to any web project undertaken internally or with an outside agency.

Here’s what you’ll find

In the following pages, you’ll find a high level introduction to the strengths and challenges of using WordPress to power your digital platforms.

Over the last 10 years, we’ve built myriad solutions on WordPress to serve the higher ed community, here’s what we’ve gleaned.